What are ethics in relation to business behaviour?

Ethics are the principles guiding behaviour. In relation to business behaviour, an ethical corporation would be expected to take into account issues of right and wrong when making decisions. Attention to international business practices must earn the respect and confidence of their customers in relation to their legal behaviour.

Many terms in business ethics refer to corporate offices and programs intended to communicate, monitor and enforce a company's values and standards. The term "ethics" can cause problems in an international context because the term can be difficult to find a common understanding for other countries because the term does not translate well, some organisations choose to use other terms, such as integrity, business practices or responsible business conduct.

http://www.business-ethics.org/primer.asp